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search results can become broken down as follows:

Natural search results (usually on a left-hand side of search engine’s results page)
Here youre will see all a websites inside a search engine’s index which are relevant to a query. a search engine’s internal evaluation algorithm determines which position a website will get inside a search results. It is not possible to pay to move a website higher up inside a natural search results. inside addition, natural search results often display entries from Google Places, images or videos which are relevant to a search term. These entries usually appear at a top of a search results.

Sponsored search results (usually on a right-hand side of a search engine’s results page) Here youre will see websites that has placed ads with a search engine. Sponsored search results are determined by factors like a price per click, click-through rates also search term competition.